Brand History & Vision
Abidjan, Côte d'Ivoire
Celebrating Ivory Coast Textile Heritage
Our brand is deeply rooted in the rich textile heritage of Ivory Coast. We draw inspiration from the vibrant colors, intricate patterns, and traditional weaving techniques that have been passed down through generations.Honoring Craftsmanship
We are committed to honoring the craftsmanship of local artisans in remote villages. By providing fair jobs and empowering these artisans, we aim to preserve their traditional skills and support sustainable livelihoods.Global Stage
Our mission is to showcase the beauty and talent of Ivory Coast artisans on the global stage. We believe that their unique designs and techniques deserve recognition and appreciation worldwide
Mission R.E.D.E.F.I.N.E.D
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R ➔ RESPECT
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E ➔ EXCELL
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D ➔ DIFFUSE
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E ➔ EDUCATE
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F ➔ FILL WITH TRAINING
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I ➔ INSPIRE
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N ➔ NURTURE
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E ➔ EMBRACE WONDER
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D ➔ DIVINE
Our Values
- Unicity: Each human being is unique with a personality that invites us to get to know it. The same is true of every fabric, design, pattern, and color. Each thread and mesh, even with imperfections, exudes perfection in its own way, inspiring love and wonder. We innovate through inspirations, encounters, and discoveries.
- Authenticity: We are guardians and defenders of cultures, promoting the label of each region. Transparency is key, showcasing the premium quality and origins of fabrics crafted by skilled communities. This approach recognizes the creativity of artisans, motivating them and filling them with pride in their work.
- Respect: We deeply respect human dignity, individuality, and the environment. Recognizing each person's uniqueness, whether through DNA or physical differences, reminds us of their inestimable value. Similarly, nature inspires meditation and wonder, teaching us wisdom and richness to honor daily.
- Service: A sense of service drives all our actions. It ensures satisfaction, builds loyalty, and supports sustainability, making it the foundation of our commitments.
Values Proposition
High-quality, handmade garments and accessories.
Unique and culturally significant designs.
Ethical and sustainable production practices.
Support for local artisans and communities.
Our Brands
Woven by Tradition, Worn with Elegance
It is the design, creation, manufacture and marketing of African luxury fashion and
accessories using textiles made by artisans
Luxury Crafted by African Hands
It is part of the design, promotion and marketing of African cultural heritage
Rooted in Culture, Styled for the World
This brand is part of hospitality management We offer a range of linen products for individuals and professionals in the hotel, restaurant and interior design industry
Team Members
Corine Konan
Chief Financial Officer
Renese HoupHouet
Chief Executive Officer
